The reports are coming in now that Apple is working on self-driving car technology in support of developing shuttle buses – not unlike the dozen or so other companies like Local Motors and Navya working on the same idea. The message is clear that the only way to reduce traffic and congestion is to get human beings to pack themselves… Read More
Software, mechanical and electrical engineers working for auto makers received a huge self-esteem injection this week as events unfolding at Apple suggested that the company had abandoned long-rumored plans for building a car. Considering the fact that Apple still hasn’t delivered a decent navigation app with traffic services,… Read More
For some marketers the operative mantra is go big or go home. It looks like Apple and Google are both taking a harder look at the automotive industry and have decided to go home.
The media is rife with reports of Apple hemorrhaging automotive engineers while senior executives on Google’s automated driving team have been skipping… Read More
With hundreds of billions of dollars overseas and ridiculous profits domestically it is safe to say that Apple can have its way with whatever industry, market or project it sets its mind to. The only sad thing is that money alone can’t cure cancer or bring Middle East peace. Money can, however, help bring a new car company into… Read More