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Arm Treasure Data launches new CDP capabilities and unlocks value for customers

Daniel Nenni

Admin
Staff member
Customers such as Linden Lab and Anheuser-Busch InBev increase marketing ROI from Arm Treasure Data CDP
News Highlights:

  • Linden Lab improves marketing ROI by 300% using personalization features from Arm Treasure Data CDP
  • Arm Treasure Data CDP enables Anheuser-Busch InBev to build detailed customer profiles to increase marketing conversion
  • New orchestration tools, security and admin features and 20 new integrations
Arm Treasure Data today introduced new product capabilities for its Customer Data Platform (CDP) that better empower global companies, such as Linden Lab and Anheuser-Busch InBev (AB InBev), to navigate the increasing complexity of customer acquisition. These include a Customer Journey Orchestration early access program to help companies deliver relevant and engaging brand experiences, 20 new connectors for streamlined integration and expanded worldwide Professional Services including new security and administration features.

Please reach out to Armpress@archetype.co if you’d like to discuss further, and we can setup an interview with a spokesperson from Arm Treasure Data, Linden Lab or AB InBev.

Arm Treasure Data and Customer Quotes:
Rob Parrish, senior director of product management, Arm Treasure Data:
“Longer and complex customer buying journeys are driving higher acquisition and retention costs. The combination of our CDP capabilities for unifying data and journey orchestration tools enable companies to better manage customer touchpoints across the entire buying lifecycle through a single platform.”

Darren Helton, senior digital marketing manager at Linden Lab: “With Arm Treasure Data we’ve maintained a strategic advantage in how we segment, connect and personalize the experience for our users. The new Customer Journey Orchestration features will enable us to better acquire and engage with new players and help focus our marketing efforts.”

Lucas Borges, senior manager, Consumer Data Strategy at AB InBev: “At AB InBev, we take a global approach to direct-to-consumer marketing and need to ensure that we are not duplicating marketing efforts across our many brands. The Arm Treasure Data CDP has enabled us to securely unify our customer data and build complete profiles. The new security and administration features will ensure the right people have access while maintaining customer privacy and security.”
 
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