- Arm Treasure Data and Forbes Insights study reveals 74 percent of consumers are at least somewhat likely to buy based on experience alone
- Eighty-three percent of executives face moderate to severe revenue and market share risks due to unimproved customer experience (CX)
- Fifty-six percent of companies use data that captures the interactions of the most engaged customers to evaluate which customer segments to nurture
It starts with obtaining a holistic view of all the customers’ interactions with the brand across both digital and in-store. While this can often be challenging as touchpoints are spread out across multiple systems – such as POS, CRM, social, customer service, and more – leveraging a customer data platform (CDP) can help securely unify all of the data to provide a single source of truth.
If you have any questions or would like to discuss these findings with an Arm spokesperson, don’t hesitate to get in touch.